AFL Asia is seeking long term partnerships with innovative and enthusiastic digital and merchandise providers, who are passionate about the sport of Aussie Rules footy and can help us grow the game in Asia.

Web provider

AFL Asia is looking for a digital partner to help us manage and grow our online presence. We welcome proposals from interested parties which include:

– Strategic planning and design for a refreshed platform that is easy to navigate and update, utilises multimedia, includes news sliders, sponsors banners, links to our Club websites and looks great.

– Flexible results and ladder functions that take into account the unique features of Asian footy, including the possibility of awarding different points values for different types of games won and lost.

– Integration with existing AFL Asia social medial platforms

– Shop functions for AFL Asia merchandising opportunities

– Web and email hosting

– Ongoing service and troubleshooting

– Any other innovative ideas to help grow and showcase footy in Asia online.

– Multi-year sponsorship

Merchandise provider

AFL Asia is looking for an ‘Official Merchandise Partner’ that can design, manufacture, sell and deliver a range of quality items at competitive prices to our growing list of Clubs, Leagues and Auskick programs throughout the region. As the ‘Official Merchandise Provider for AFL Asia’, you will be endorsed and promoted as the preferred supplier on our website, social media and exclusive presence at our marquee events Asian Championships and Shanghai Cup.

We welcome proposals from interested parties that include:

– AFL Merchandise range, prices and samples of previous work

– Retail strategies including selling online

– Revenue raising opportunities for AFL Asia and its Clubs through the sale of merchandise more broadly

– Multi-year sponsorship


AFL Asia can provide excellent exposure for corporates through our large ex-pat and local networks right cross Asia. We welcome proposals from interested parties who recognise the opportunity to help take our growing community-based organisation to the next level.

Please send your proposals and any further queries to either or Darren Whitfield ( by 20 September 2017. Download the 2017 AFL Asia Sponsorship proposal for more background on AFL Asia and opportunities to support the development of footy in Asia.